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Store-based Retailing
Home furnishing stores
Nitori’s stores carry a full line of products to help customers create a pleasant, more comfortable home. Products ranging from large furniture pieces such as sofas, dining tables, credenzas and beds, to interior articles such as curtains, carpets, bedroom accessories and tableware and utensils that enable customers to express their personal lifestyle, are all available in one convenient location.
Furniture is exhibited by displaying coordinated home furnishing series that have been developed, manufactured and imported by Nitori in “room formats” based on Nitori’s “One House Total Coordination Merchandising Concept (O.T.C.M. Concept),” which enables customers to easily envision how they can decorate their own home.
Each store also exhibits a wide variety of individual furniture pieces that customers can match to the style of their home. Because stores in most regions exhibit kitchen units developed in-house by Nitori, customers can fully coordinate areas such as their living and dining room and kitchen or their bedrooms and children’s rooms.
In interior goods, our stores offer an abundant variety of products created around “Nitori colors” specially selected to help you enjoy “home interior coordinating results that surpass mere components.” Experience the “happiness” and “luxury” of a home that blends a rainbow of colors with affordable prices.
Home fashion stores
In contrast to our home furnishing stores, many of which are located on main roads in suburban areas, our home fashion stores focus on interior merchandise and are located in shopping centers and shopping districts where customers can quickly drop in any time while shopping.
These stores do not sell large furniture, and instead specialize in an array of product groups purchased with high frequency such as seasonal merchandise.
