Chief Executive Officer

When I visited American chain stores 30 years ago,
I was so astounded to notice that there was no comparison between America and Japan in every way,
including prices, options and qualities.
Obviously, that I was deeply shocked.
I thought that we Japanese people didn’t have too many choices in home decoration.
Then I made the wish to get Japanese people to enjoy house fitting-up.
That wish and determination have never switched since NITORI was founded, and remains there during every moment of its development.
40 years ago, NITORI was nothing but a 100m2 tiny store.
Now, it’s become an international company, whose chain stores number has surpassed 200.
Tracing back to the time when we advanced from Hokkaido to Tokyo, we heard customers that they were surprised to see the numerous choices and the low prices in NITORI.
“We can’t help but imagine the house we like and the room we desire, after what we saw in NITORI.
Not to mention it is the first time that we realize our imagination may come true.”
Every time we hear this, we are reminded once again,
that our unremitting efforts have come to a result.
We promise to keep an ear out for our customers as always,
to step onto the arena of the whole world,
to realize our dream deep inside,
and to achieve so, we will do our utmost.