“Value more than its price”...Nitori

Nitori works from product development to sales, in order to distribute good-quality furniture and interior goods at a moderate prices, under the slogan of “value more than its price.”

Nitori plans products that have the appropriate quality and functionality for customers to get them at affordable prices. Every product we develop is easy to coordinate with your room. Our overseas plants and contracted manufacturers produce our products under strict controls.

Nitori oversees every step in the process of importing goods to Japan without relying on general trading companies and other importers, creating a system that cuts out intermediate costs.

Nitori makes sure that the first-class product quality is maintained through in-house control of all manufacturing processes in its plants and quality inspections of goods.

Nitori is expanding its nationwide network of stores so that more customers can purchase its products.