Dreams

Our greatest pleasure is offering and achieving “true life affluence” for our Japanese customers

The living style in Japan is still poor. People lead their lives in a space with interiors and furniture of different color, design, shape and size.
It is because there are few stores where people can buy items -"totally coordinated"- with a low price.
In a distribution structure in Japan, the logic of vendors still have powers. This idea was the point of departure for NITORI about 30 years ago.
Now NITORI is trying to achieve the "Distribution Revolution" on the basis of our Roman -To fulfill the society where people can enjoy their true living style-.
As of May 1, 2010, NITORI has 221 stores as a National Chain and people regard NITORI as the first "Living Space-coordinated Company" in Japan.
However, NITORI is still on the way to achieve the Roman. NITORI tries its best for the "True Pleasant of Living Space" not only in Japan but also in the world.